Management Information Systems – Applying Concepts

Management Information Systems – Applying Concepts

First, is a report enumerating and explaining suggestions for a publishing company that is planning on publishing electronic books on small CD’s. Furthermore, two firms have the e-book technologies developed that the company has the adaptation. While on hire as their strategic consultant, will be moves that are suggested. For example, will be advice in developing its own e-book reader or licensing, the target audience, goals the first two-three years, etc. Second, this report will discuss a business process of a local firm explaining how IS technology could make the process (1) more efficient and (2) more effective (Oz, 2007).

3.         As strategic consultant for the publishing company with the main focus of publishing electronic books on small CD’s, the first suggestion is to purchase a license for existing technology, because it is cheaper to purchase a license on a product that has already proven to be effective, then it is to start all over again. For example, to start over they need re-engineering and design. Hence, engineers spending more time on design and prototyping, then to test the market all over again with the new prototype (Oz, 2007).

As consultant, the suggestion would be a transfer of technology is fine as long as the company avoids pitfalls, such as having the right agreement in place for protection of the licensing agreement by getting proper rights such as to a sublicense. This should include proper pricing, doing field research to see past history of the same type of product. To this end, each engineering field will have their own history. Hence, being sure the license is transferable with no termination scenarios (Taft, 2008).

Still further, the initial target audience would be computer users and marketers that use e-books to be given out free to people on the internet to entice people to pay attention to their other products. Add to this, the company’s major goal the first two or three years should be focusing on saving costs in order to show a profit for the investors or stakeholders. A suggestion would be to advertise and promote or aggressive marketing of the new licensed product. The most important issue is to have proper training of the sales force and management to keep track of the sales force, because without sales the newly licensed product will not sell and without sales there’s no profits (Oz, 2007).

Finally, with proper legal protection it keeps competitors from having a chance to pierce the corporate veil. Another suggestion would be to differentiate the product using a new brand-name in their advertising even though it’s the same design. For example, better bolder packaging. Finally, to enhance the product without changing it by its new designs and giving percentages to the persons that they licensed from so that there is a win-win situation. To this end, also to lock the product in by not over stocking or under-stocking by only providing the products to the stores when it’s needed (Oz, 2007).

2.         This report will discuss a local insurance business process explaining how IS technology could make the process first more efficient and second more effective. The first goal of the major insurance company is to set goals and figure out how to achieve those goals. The effectiveness is the extent of that achievement through information systems. Furthermore, the company will know the effectiveness once they see the end results of customer satisfaction, less turnover of sales representatives, and fewer lapses of insurance policies (Oz, 2007).

Still further, to be efficient it is the cost savings and the benefits the company has gained by its productivity through human resources, same work with better results. In fact, customer relationship management (CRM) deals with marketing, sales and customer services, linked to supply chain management by human resource management, accounting, and financial management keeping the sales representatives up-to-date with new policy laws. Most important are the information technology services to keep managers and sales representatives on top of their paper flow process. For example, when the sales representative turns in the paperwork to the front office, they key it into the system, and then it goes to the Home Office. Then, there is a sales report generated weekly and monthly so the sales representatives and management always knows their status. If the sales drop then the managers know there is more training needed. Add to this, through CRM the company knows problems with the clients especially if there are a lapse in premiums, which causes harm to the client and to the company. Finally, supply chain management mainly has to do with shipping products. However, the support activities are still the same when companies provide a service (Oz, 2007).

In conclusion, information systems all have to correlate between all the functions, including the target market so the sales force knows which areas need the most work, which CRM can provide. Engineering is effective is keeping computer systems up-to-date and training of management and new personnel. In addition, accounting systems handle payroll, company monthly billing to client via check withdrawals from the clients checking account. There are some mailings of checks. However, most is done by electronic funds transfer so policies have a less chance of lapse and keeping costs down. Plus, human resources keeps track of benefits to the employees. To this end, the key element in the insurance business is to get information to the sales representatives by data downloaded to their computer technology systems right away of current updates, so there is less error out in the field (Oz, 2007).

Reference

Oz, E. (2007). Strategic uses of information systems. Management of Information

Systems. Thomson, Course Technology 2006. 5th Edition. Retrieved January 19,

2010, from Kaplan University Web Site.

Oz, E. (2007). Business functions and supply chains. Management of Information

Systems. Thomson, Course Technology 2006. 5th Edition. Retrieved January 19,

2010, from Kaplan University Web Site.

Taft, K. (2008). Avoiding tech transfer pitfalls. San Diego Business Journal. 29(20). 18-

18. Retrieved January 26, 2009, from MasterFile Premier.

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